Official Press Release
Joe Black Coffee – 60th (Diamond) Anniversary Celebrations in Liverpool
For Immediate Release
Joe Black Coffee celebrated their 60th year of roasting coffee on Merseyside yesterday. In recognition of hitting this milestone the Mayor of Liverpool, Joe Anderson, paid Joe Black Coffee the privilege of coming down to the Bootle premises to visit our roastery, meet with all staff and talk about current and future plans. The Mayor was also joined by former Lord Mayor and Cabinet Member for – Business, Enterprise & Investment, Cllr Gary Millar as well as members of the business community.
Joe Black Coffee is a specialist coffee roaster supplying freshly roasted coffee to Liverpool, Manchester and the North West. Using traditional artisanal flame roasting techniques its production processes are organized around small batch bespoke blending cycles.
There is an unstoppable movement underway within the market place for food and beverage provenance. People are becoming ever more interested in knowing where their food and drink originates. Joe Black Coffee has located its roasteries in Liverpool and Manchester so that it can put ‘hand on heart’ and state that Joe Black Coffee is truly ‘your local roaster’. Consumers drinking our coffee are assured that their coffee has been roasted locally and thus by definition is as fresh as it can possibly be.
In the last three years a great deal of resource has been directed towards building Joe Black’s brand. This has been effective and the brand can now be seen on banners, advertising hoardings, on swing signs outside Cafe’s, on cups, menu boards, window stickers as well as liveried cars and vans and, most recently, on Black Cabs plying for trade in Liverpool and Manchester.
The business has seen major growth in sales in the last year, nearly doubling in size and in the process creating 6 jobs in production, sales and admin.
Jeremy Janion Managing Director and owner of Joe Black Coffee said “The mayor’s visit is particularly important for the next stage of our growth. One of the major challenges facing companies such as ourselves is to be able to capture our share of the massive Public Sector spending budgets available. The Government has for a number of years now been setting targets that are aimed at a minimum 25% of Public Sector expenditure filtering down to small and medium enterprises. Our own experiences have shown that there are many situations in which this initiative is just not working. By attending our celebrations today the Mayor is reinforcing the point that Public Sector money directed at small local business will be guaranteed to have a huge impact on local jobs and the local economy.”
There is so much that can be done to promote growth in the North West but only by all parties coming together will this be achieved.
Joe Black Coffee holds an extensive range of coffees, both beans and ground, and offers a uniquely tailored service that allows discerning customers to make up their own signature blend. The company is able to provide full barista training, as well as advice and support in matters relating to branding, shop/café design, signage and product display.
The Mayor of Liverpool Joe Anderson added “What a fantastic achievement for Joe Black Coffee to celebrate this 60th diamond anniversary in business. It’s great to see local companies like this doing so well, employing a local workforce, supplying local hotels, restaurants, coffee shops etc….and expanding in the city region. Well done to Jeremy and all the team.”
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